Whatsapp’s business app continues to grow. It is perhaps the Whatsapp version of a Facebook page. Whatsapp first launched the app earlier this year in select markets in the US, UK, Italy among others and now it is available worldwide.
This means if you are a small business, it is a pretty convenient way to keep up with customers and grow your clientele. Larger enterprises will be charged for advanced tools of communication on the platform.
Business owners will be able to reach users who provide their phone numbers and agree to receive messages from such businesses. In addition, users get to control their experience; you can block numbers of businesses you do not approve of/ report spams.
Josiah Kwesi Eyison, CEO of Ghanaian-based iSpacegh shared his thoughts on the new development.
“It is a game changer because now businesses for the first time have direct access to the data of their clients. What more access do you want apart from a client’s phone number?” he shared in part.
He further put the accent on other advantages of the new feature to Small and Medium Enterprises (SMEs), which do not have the advantage of access to modern and traditional marketing tools as a result of financial limitations.
“You’re not paying for third parties to spread your message across. This time you have the direct contact to a particular person so you can target your message to the person; you know what they want as they easily respond to your ads, and once they like something they can contact you straight away,” Mr Eyson said.
“It is a win for businesses to take advantage of that, particularly smaller businesses,” he added.
WhatsApp Business app is available for download. However, it should be noted that you will not be able to use the same phone number for both WhatsApp Messenger and WhatsApp Business at the same time. Hence, in order to use WhatsApp Business efficiently, you need to have two separate numbers, one for Business and the other one for personal use.